On Page Optimization

On Page Optimization is the most important most prominent and basic aspect of SEO. On Page
Optimization are a set of measures taken inside a website to increase the visibility of the site. This
process involves improving the contents of the site to meet the demand of user and search engine. The
procedures involved are:

• Site Analysis

• Keyword Research

• Improving Meta Description

• Site Content Analysis

• Site Follow-up

Site analysis:
The very process of On Page Optimization starts with site analysis wherein an SEO expert would go
through each and every page, content, image of a site and find out about what is the site all about and
what the scope of improvement for the site. The first and foremost job of an SEO is to know where
does his web site stands in a search engine list and where he can take it to with continues SEOing. He
also takes a note of those contents which needs to be improved those contents which need not be
indexed, irrelevant contents which can adversely effect the site ranking on a search engine. Through
this research he finds the keywords for the site which form the basic for internet marketing.

Keyword Research:
It all begins with keyword. Keyword is nothing but a search term entered by the user on a web site to
fetch information on a particular topic. A keyword can be a single word or a string of four to five words.
A keyword is a brief description of what a user is looking for. When a keyword is entered a Web Crawler
goes to the indexed pages in its database goes through the contents of that page and returns a list of
sites that are relevant to keyword or search term entered. Now it’s the job of an SEO expert to come up
with a set of specific keywords taking into account what the site has to offer and what a user must be
looking for or would probably want. Fro instance if you have a site about mobiles an SEO would try and
optimize keywords like Cheap Android Mobile, Refurbished Mobile Phones, Mobile Phone Accessories
etc. The criteria for good keyword are they should be relevant to the site and should have decent global
search volume.

Improving Meta Description:
A meta description is a combination of Keywords and a small paragraph that describes the content of
a web site. Although meta description doesn't improve the ranking of a site but it is very important to
increase the click through rate from the user. A description tag has a character limit of 190 characters.