On Page Optimization

On Page Optimization is the most important most prominent and basic aspect of SEO. On Page
Optimization are a set of measures taken inside a website to increase the visibility of the site. This
process involves improving the contents of the site to meet the demand of user and search engine. The
procedures involved are:

• Site Analysis

• Keyword Research

• Improving Meta Description

• Site Content Analysis

• Site Follow-up

Site analysis:
The very process of On Page Optimization starts with site analysis wherein an SEO expert would go
through each and every page, content, image of a site and find out about what is the site all about and
what the scope of improvement for the site. The first and foremost job of an SEO is to know where
does his web site stands in a search engine list and where he can take it to with continues SEOing. He
also takes a note of those contents which needs to be improved those contents which need not be
indexed, irrelevant contents which can adversely effect the site ranking on a search engine. Through
this research he finds the keywords for the site which form the basic for internet marketing.

Keyword Research:
It all begins with keyword. Keyword is nothing but a search term entered by the user on a web site to
fetch information on a particular topic. A keyword can be a single word or a string of four to five words.
A keyword is a brief description of what a user is looking for. When a keyword is entered a Web Crawler
goes to the indexed pages in its database goes through the contents of that page and returns a list of
sites that are relevant to keyword or search term entered. Now it’s the job of an SEO expert to come up
with a set of specific keywords taking into account what the site has to offer and what a user must be
looking for or would probably want. Fro instance if you have a site about mobiles an SEO would try and
optimize keywords like Cheap Android Mobile, Refurbished Mobile Phones, Mobile Phone Accessories
etc. The criteria for good keyword are they should be relevant to the site and should have decent global
search volume.

Improving Meta Description:
A meta description is a combination of Keywords and a small paragraph that describes the content of
a web site. Although meta description doesn't improve the ranking of a site but it is very important to
increase the click through rate from the user. A description tag has a character limit of 190 characters.

Role of SEO in Business

As far as a small business is concerned it requires a cost effective and minimum risk involved method
for marketing. With growing usage of computer what better way than to use websites as a marketing
platform where you can target your audience unlike other mediums where marketing is more
blindfolded and costly. For instance if someone owns a beauty salon first develop a web site with all the
information about the salon. But merely having a web site doesn't ensure visitor flow to your site this is
where SEO comes in. SEO in simple words is nothing but a set of techniques applied to increase visibility
of the sites. So that site appears on the first page and at the top position in a search engine. Because
people tend to click only on those sites which appears on top. In order to improve ranking of any site
vigorous and continues SEO is required. A top listing on search engine and a well designed web site is
the key to successful web site and business.

But there are certain rules to be followed for the web site to be listed on top position of search engine.

• High resolution images.

• Informative and precise contents.

• User-friendly interface

• Keep updating your site on the latest events of your business.

Social Media for Digital Marketing

Social media marketing is basically creating brand awareness through social media by posting updates
on business events or newly launched products. The reason social media gained so much popularity is
that it is more interactive platform where it’s not just the company but also the individual users promote
the brand by re tweeting or re posting. The common platforms for social media promotions are Facebook, Twitter, Orkut etc. It’s an amazing medium where the followers are updated on all the new products offers that the site introduces. For every social networking site you got to adapt different marketing style. I will list down a few:

Facebook:

• Posting: Keep posting as much as possible (by post I don’t mean spam) in case of online store give then offers or picture of newly launched product. So that fans always some new product on their wall. This will give them more and more posts to share it among their friends there by propagating your brand or company .Use good quality pictures, funny messages, thoughts etc.

• Interactive: Be interactive in your page like the comments, reply to the fans.

Twitter:

• Use as much keywords as possible.

• Use good title for your posts or article.

• Use hash tag.

Off Page Optimization

Off Page Optimization are the strategies that an SEO expert would use to promote his site by optimizing pages outside the website. This is done by external factors like link building wherein links are provided for the site by using blogs social networking site though which the traffic comes to your site through links that they find outside your site like the ones in blogs social networking sites etc.Some of the common platforms for Off Page Optimization or Link Building are as follows:

• Social Networking Sites:
In today’s world where people spend a good part of their day on social networking sites which makes them an excellent medium for business promotion and marketing. Be active on social networking sites and create communities and groups on Facebook, Orkut etc. So that more and more people become aware about your site. Keep updating about your companies latest events or a newly launched product which will help u spread the news fast. And soon you will find people visiting your site.

• Blogging

Blogging is probably the easiest and powerful optimizing tool where you have to write about your business. A blog should be specific and should have unique contents. An SEO can write blog or hire a professional blogger to do the same.

• Classified Submission:

Make use of classified sites like Quicker, Olx, Justdial post free ads about your products on them.

Need of SEO Services in Business

These days every business requires a web site.  With the advance in technology people rely a lot on computer to search internet for all there needs. And in order to have a success full business the first and foremost thin that they need is a relevant and successful website because a web site is like a face of the company or business and this requires vigorous internet marketing services. The most important aspect of internet marketing is SEO. SEO is the process for increasing the visibility of a site on a search engine out of other millions of sites that exist by increasing the ranking of a site on search engines using various methodologies and techniques such as link building, URL normalization etc.  It all begins with keywords. When someone enters a search term or keyword in the search space the web crawler or spider goes through the content of the web page it goes link by links on theSEO expert would analyze the site and comes up with relevant or possible search terms for the site. Next is On Page Optimization where unique titles and meta tags are given to every page on the website. 

It is at this stage that they make changes or add new to the contents of the site to make it more relevant to target keywords. The changes can be in the form of text, videos, images or anything that makes the site more informative and relevant.  Then it comes to Off Page Optimization this technique takes care of the natural searches some of the important aspect of this process is link building through social networking sites, blogging etc and page rank. The most import stage of SEO is Web Analysis that is keeping a tab on the activities that are taking place on the site. Web analysis tells us the intent of the visitor and what were they looking for.

 Web pages it fetches the relevant data from those web sites and brings it back to the search engine server. There are various stages in an SEO its starts with site analysis where an